Digital Freak

All businesses understand the importance of digital marketing but many struggle to maximise the potential behind this new form of advertising. There are now countless ways for businesses to access information about their clients, web traffic and product users. Although this may sound intrusive or like a breach of privacy, when used correctly, these analytics should help companies like you deliver better content creation , stronger campaigns and a more unique, tailor-made user experience. And here’s how it all works. Companies such as Google offer businesses just like yours the chance to access a wide variety of information and data based on your online metrics. Google Analytics takes some time to become familiar with and it is necessary to identify which data points are actually relevant and can be applied to your digital marketing strategy but once this is done, the information can be invaluable. So how can the facts and figures collected from your web traffic actually help? ...

The overarching aim of any online campaign is to increase brand awareness and boost sales. A significant amount of emphasis is placed on inbound marketing material such as blogs and social media posts which are created to drive traffic to your site. However, enticing visitors to your site is often not enough. Once they have clicked and arrived on your landing page, you need to engage them in the content there and convert their presence into something tangible. This article looks at how to increase your sales conversion rate through your landing page website design . Firstly, communication is key. If the inbound marketing has done its job, most visitors to your site will have a general idea about why they are on your site and what they want. However, a clean, organised and communicative website design is crucial too. If your online campaign has a leading offer or deal, make sure it is obvious the moment visitors arrive with a big, bold banner telling them what a great deal th...