Google’s algorithm when it comes to page ranking changes regularly and you need to keep up. SEO keywords are no longer king . At least, not exclusively. What is more important now is your page’s reputation and the action of web traffic when they’re interacting with your site. Organic shares, prolonged time spent on your page and repeat viewers are all important when it comes to boosting your Google rankings. And here’s why. Firstly, it’s basically impossible to stay on top of Google’s algorithm; it changes about 500 to 600 times each year. But we’ll introduce you to the basic principles. The algorithm is called PageRank, after a Google founder, Larry Page. It measures the relevance of each page according to a specific search and, of course, its functionality is the reason why ‘just Google it’ has entered the English language. We love the ability to reach any information at the click of a search button and that can include your business too … if you know what you’re doing. The...