Digital marketing used to be quite simple. With the rise in social media and ease of shopping online, web usage has never been so high. Marketing online is a balanced combination of social media management and marketing . It's all about generating content that draws consumers to a business. By using targeted marketing techniques, defined audience members are directed to relevant sites. The complexity and growth of what a digital marketer does has made it difficult to understand it all. We've put together four things you didn't know about digital marketing. Digital marketing extends beyond online marketing Digital marketing is so much more than being online. It's the production of a wide range of targeted marketing materials. It can include billboards and posters, brochures, television adverts and magazine articles. Whether you're looking to get into the digital world or improve your current mark...