You could imagine a synthetic mind manufactured by humans when you think of what artificial intelligence looks like, especially if you’re a fan of sci-fi films. Artificial intelligence is essentially a device that can carry out tasks that would typically need human intelligence, outside of the world of science fiction. These include the ability to solve problems, identify emotions, and even perform diagnostic procedures. AI technology is typically used in marketing to enhance the client experience. Additionally, it may be utilised to raise the ROI of marketing initiatives and help you with social media management . This is accomplished by using big data analytics, machine learning, and other techniques to obtain an understanding of your target audience and the statistics surrounding them. Digital Freak is a digital marketing agency based in Melbourne and this is our take on the role of AI in digital marketing. It Is a Partner, Not a Substitute These AI applications hav...