Your brand's online presence has become crucial in today's digital world. People look online first when searching for anything, so if you don't emphasize your online presence, you might be losing out on important connections. Even if you run a website and occasionally post on social media, you might not be doing everything you can to inspire and engage your audience. We at Digital Freak , a digital marketing agency in Melbourne, have some tips for small business owners on how to enhance their digital footprint . What Is a Digital Footprint? Your digital footprint consists of all the information you share online about yourself, including emails, comments on social media postings, images, and posts, as well as the websites you visit and the purchases you make. It's critical to be mindful of the digital footprint your business leaves behind because it’s those footprints people ‘follow’ to find you. Have a Website When building up your website, think carefully abo...