Reaching out to both current and prospective consumers through email marketing is a great form of targeted marketing and online advertising . However, with the average office worker receiving over 100 emails per day, it's essential to stand out in their inbox. Your email read rates and sales must be increased if you want to accomplish this. In this article, a leading digital marketing agency will look at email marketing best practices that can raise your open rates and conversions. Create an Eye-Catching Subject Line Your subject line should be creative and interesting, and should grab your reader's attention. It should be clear, concise, and give the reader an idea of what's in the email. Avoid using misleading or clickbait subject lines that do not reflect the content of the email, or subject lines that sound like generic online advertising jargon. Be original. Personalise Your Emails When used effectively, personalised emails produce better response rates...