In today’s world, businesses are turning to the Internet to attract customers, a technique encompassed by the blanket term of inbound marketing . This marketing can come in a myriad of forms and all can be utilized to boost sales, brand image, and business ratings. Whether you focus on social media management or search engine optimization ( SEO ), it’s vital to get a handle on inbound marketing to secure you r place in the now global marketplace , within which all businesses are competing. Let’s take a look at a few important areas you should engage your efforts . Social Media Facebook boasts 1.7 billion accounts. And tha nks to their fantastic targeted advertising methods, you can ensure your page and adverts reach the right people. Twitter, Instagram, Pinterest, and LinkedIn are all social media platforms you should get your business on, creating a cohesive social media marketing image across all of them . This is called streamlining and ther...