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What is inbound marketing?

In today’s world, businesses are turning to the Internet to attract customers, a technique encompassed by the blanket term of inbound marketing. This marketing can come in a myriad of forms and all can be utilized to boost sales, brand image, and business ratings. Whether you focus on social media management or search engine optimization (SEO), it’s vital to get a handle on inbound marketing to secure your place in the now global marketplace, within which all businesses are competing. Let’s take a look at a few important areas you should engage your efforts. 
 
Social Media 
Facebook boasts 1.7 billion accounts. And thanks to their fantastic targeted advertising methods, you can ensure your page and adverts reach the right people. Twitter, Instagram, Pinterest, and LinkedIn are all social media platforms you should get your business on, creating a cohesive social media marketing image across all of them. This is called streamlining and there are many online services which help you do this if you’re not up to the manual task. 
 
Blogs 
 This is a cost-effective inbound marketing technique thanks to the free or cheap website setups currently available. You can write (or hire people to write) blogs about different products, the area of your business, and other relevant pieces. It helps boost website traffic, and establishes industry authority. Good SEO is key here. 
 
SEO 
Before we go further, let’s define SEO. Search Engine Optimisation is the practice of ensuring your webpages, blog posts, and adverts are visible online through search engine result pages. If you’re running a window-cleaning service in Sydney, it’s vital that a Google search of “window cleaning Sydney” will place your website high up in their listings. There’s a skill to SEO but one that’s easily mastered with the help of articles on the Internet. 
 
eBooks 
The ease of eBooks is making them a firm favourite with businesses. Downloadable on computers, tablets, and mobile phones, they’re portable, accessible and easily updated, meaning you can get new information to customers immediately. You can include links to products, promotional codes, and interactive features such as audio or videos. Plus, they’re eco-friendly. Don’t forget to ensure strong SEO to boost visibility. 
 
Newsletters 
This is an easy way to keep customers and those interested in your products and services up-to-date on what you offer. Be sure to keep them short, informative, and interesting to ensure people actually read these monthly, quarterly, or annual updates. 
 
Podcasts Some people don’t like reading, so make sure you provide information in other forms. Podcasts are ideal for people who have a busy lifestyle and want to be updated on the go. By being able to download a podcast filled with interesting information, you’ll be able to reach people who don’t have the time to scour the Internet for your products. Research shows podcast listeners are often loyal and repeat customers. 
 
So take your time as a business to consider what areas of inbound marketing you want to focus your attention. Maybe you’ll just select a three or four at first and then as you gain traction and customers you can expand. For example, there’s no point putting the effort into making a newsletter when your customer email list has ten entries, nor is it worth it to create a podcast if web traffic is slow. However, once your web presence is established, these inbound marketing techniques will show their true values, so don’t discount them.  
 
If you’d like some advice or assistance when it comes to successful inbound marketing why not contact the self-confessed computer geeks at Digital Freak and ask for their help. From social media management to helping you set up a podcast, Digital Freak can offer personalised advice. 

SEO

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