Digital Freak

When you’re looking at your content creation plan for your new website, consider how much variety you’re including. Remember, your content is intended to draw people to your site but also engage them. To do this, you need both interesting content and in a variety of styles. Us humans have rather short attention spans so make sure your digital marketing team keep your website current, regu larly updated and filled with different content styles. This will help boost web traffic and should lead to higher conversion rates. Here are some of the different styles of content we think you should be focusing on.      Infographics   There are a variety of sites which are specifically designed for this kind of content creation and the style is growing increasingly popular. Able to impart a lot of information at once without presenting the reader with a large chunk of text, infographics are a great digital marketing tool. Try infogr.am , venngage and canva for o...

Most people have now got their heads around the importance of SEO and content creation . But there are other ways to boost your Google rankings which go beyond keywords and many websites and businesses are missing out on web traffic because they’ve neglected just a few simple SEO techniques. Here’s our guide to help businesses just like you rs boost their online reach.     Create a title tag – make sure a search engine can quickly and easily recognise what your pages are about. Sites with good SEO change their title tags to reflect new content creation and reach a wider audience. Remember to keep it relevant, however, as web traffic landing on an irrelevant page and quickly leaving will drop your site down Google’s ranks. Additionally, the title tag is what appears as the hyperlink in Google so make it appealing to readers as well as Google . Each page of your website should have its own title and description to help widen the scope of your SEO reach....