When you’re looking at your content creation plan for your new website, consider how much variety you’re including. Remember, your content is intended to draw people to your site but also engage them. To do this, you need both interesting content and in a variety of styles. Us humans have rather short attention spans so make sure your digital marketing team keep your website current, regularly updated and filled with different content styles. This will help boost web traffic and should lead to higher conversion rates. Here are some of the different styles of content we think you should be focusing on.
- Infographics There are a variety of sites which are specifically designed for this kind of content creation and the style is growing increasingly popular. Able to impart a lot of information at once without presenting the reader with a large chunk of text, infographics are a great digital marketing tool. Try infogr.am, venngage and canva for online, easy to use infographic content creation. Remember to include a good alt text when you upload the infographic to actually increase web traffic. Google’s anagram cannot read images … yet.
Side note: gifographics are now a thing. Consider them an animated version of an infographic and can be used to add something a little bit different to your site.
- Videos Whether you are using them to demo a product, record a client’s endorsement or you’re sharing videos of something which is in line with your business brand or ethos, videos are not only prolific across the web but one of the most shared pieces of content. Don’t be put off by the anticipated cost of this kind of content creation. With the development of mobile phone in recent years even footage shot on a new iPhone or Samsung is more than good enough to be used for digital marketing purposes. It’s hard to tell what makes videos go viral but they are certainly susceptible to the phenomenon and when that happens your web traffic will go off the charts. The most important thing is to have a good script, interesting content and a strong message. Oh, and that all important alt text again.
- Memes Quick and easy to make and incredibly popular with the younger generation, hop onto the meme bandwagon and start adding your own text to iconic or current images. It’s simple content creation, sure, and many businesses may not feel it’s appropriate for their target audience but if you’re trying to up web traffic consider these for social media posts. If done well, they needn’t be crass or primitive images and text and can, like videos, go viral.
- Lists What are you reading now? For some reason readers love lists. Include blog posts which have a countdown (or up) in them and take note of the web traffic spike. There is something about numbers which we are intrinsically drawn to. Plus, if your list counts up or down to your own product, it’s the perfect digital marketing tool at the same time.
- Ebooks This is extreme content creation and requires time, skills and dedication. But publishing an Ebook online can pay dividends if done correctly. Focus on the chapters first but be sure to add a killer title at the end to ensure people click on it. Web surfers are fickle and quick to move on, remember.
- PodcastsAgain, this takes time and does require you to be consistent in this style of content creation to get any significant web traffic or subscribers. But it’s another great way to communicate with your customers and because of the hectic lives people live today, something like a podcast they can access on the go is actually a really smart business tool and digital marketing strategy.
Finally, remember to give all of these styles of content creation a try and take advantage of Google Analytics to find out which ones are successful at boosting web traffic and engagement with your site. With so much data now available to businesses, it’s possible to streamline your digital marketing tactics to produce the best material for your audience efficiently. But always remember – original content is vital!
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