Digital Freak

Social media in Melbourne and across the globe is hard to keep up with.  Companies have to be creative and clever with their marketing strategy to attract audiences.  With so many new features appearing on social media in the new year, it's a challenge to adhere to content formats and tools.  Companies need to tweak their marketing plan so that their social media pages address their audiences needs.  Further, companies need to link their social media pages to their website and vice versa.  The website design should be clear and unique.  A website should appeal to those interested in the products and services provided by the company.   Where social media in Melbourne and abroad is concerned, a good marketing plan is like winning a race.  A company should investigate its audience and use the social media platform most frequented by their target audience.  They can then post relevant material based on the needs of their cli...

You might be wondering what on earth SEO is, how it works and why it works. You may have some idea but haven't utilised it or discovered its benefits. SEO stands for Search Engine Optimisation and it's the key to getting found online. The better your SEO strategy, the more you will get found online . The clever tactic affects a business' visibility in a web search engine. It doesn't cost money and is extremely effective. If you're not utilising this strategy, it's time to find an SEO specialist . In the meantime, we've put together a short list of ways to get motivated with SEO, whether you have knowledge or not.  Enlist the help of a specialist How often do you continue sifting through search results, even when the first few website results are related to what you want? Not often at all, we agree. Those websites at the top of the list have mastered SEO and have all cracked the code to get found online. If you're not even clos...

Footprints used to be harmless, physical notions. Running barefoot across the sand and leaving a meandering trail of where we had been seconds before. Or that less harmless muddy footprint you left on the new cream carpet … Today, as with so much else in our lives, our footprints are now digital. A digital footprint is the amalgamation of everything we leave behind when we’re online. You may not have noticed but your footprint has probably already led to targeting marketing . Remember that Facebook advert from a few weeks ago, depicting the exact t-shirt design you’d been browsing the day before but at a discounted price? Yeah, that happened thanks to a new trend in tailored digital marketing . But is it a bad thing? First off, let’s analyse what your digital footprint is made of. Instead of five toes, the ball, sole and heel, your digital foot looks more like this: Social media comments/likes/etc. – and this goes for the content of Facebook Messenger...