Digital Freak

As the standard of living increases significantly, customer expectations are also changing accordingly. People nowadays are buying products and services online more than compared to a decade ago, thanks to technology and B2B marketing . Therefore, it is important for a digital marketing company to understand consumer behaviours in order to come up with suitable social media marketing strategy to increase their brand awareness. Many brands have turned to crafting physical brand experiences, with activations that engage and excite customers as they are guided across a variety of platforms — what is known as an omni-channel experience. As consumers are becoming pickier about where, when and how to buy their products, organisations are spending thousands of dollars to attract customers in different social media platforms. However, some companies are not successful in this technique, which leads to a loss in their productivity. Therefore, if organisations know how to jumpstart ...

If you are not aware what B2B and B2C refers to, it simply means targeted marketing to either business to business audiences or business to consumer. Believe it or not, there is a difference when it comes to marketing products and services to these two groups, and whilst a marketing agency may identify many similarities between the two groups, driving prospects from each one relies on very different communication approaches. Below are just some of the different approaches a marketing agency might take when they are undertaking B2B marketing as oppose to B2C where targeted marketing focuses on the consumer. As a general rule B2B marketing tends to focus more on logic whereas with B2C, a consumer’s purchase tends to be based much more on emotion. ·          A marketing agency can use industry jargon to good effect on B2B platforms, but simpler language is required when communicating with those in the B2C sector. ·   ...

With so many social media platforms available and new ones constantly appearing on the horizon, there is no doubt that when people hear the term ‘ social media marketing ’ they immediately assume it refers to marketing initiatives on Facebook, Twitter, Instagram and Snapchat. However, social media management consists of much more than just using these platforms. Marketing initiatives which are used to change people’s common perceptions of social issues is also part of what social media marketing refers to. How does social media management work? Whilst the theories behind marketing campaigns created and devised by companies may not have changed much, the methods and channels now used to target consumers most definitely has. Consumers have been aware of brands through traditional marketing campaigns such as advertisements, promotional deals as well as email and SMS marketing, are being targeted in the hope that the company may convince people to buy their products or service...