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Steps to activate a successful brand experience


As the standard of living increases significantly, customer expectations are also changing accordingly. People nowadays are buying products and services online more than compared to a decade ago, thanks to technology and B2B marketing. Therefore, it is important for a digital marketing company to understand consumer behaviours in order to come up with suitable social media marketing strategy to increase their brand awareness. Many brands have turned to crafting physical brand experiences, with activations that engage and excite customers as they are guided across a variety of platforms — what is known as an omni-channel experience.



As consumers are becoming pickier about where, when and how to buy their products, organisations are spending thousands of dollars to attract customers in different social media platforms. However, some companies are not successful in this technique, which leads to a loss in their productivity. Therefore, if organisations know how to jumpstart the brand experience in three clear steps: leveraging digital channels, delivering your activation through a tactile and culturally aware framework, and continuing the conversation online to reach local and global audiences.

Leverage your digital channels to ignite interest and excitement for your upcoming activation:

This can be done by having your brand tonality and visual language consistent across all digital channels. Companies need to create unique and relevant content to their products or services to peak customer’s interests, by creating online participation playful and rewarding such as prizes, competition, etc.

Deliver a clearly define brand expression tuned to the values and context of your local audience and location:

Create a unique buying experience for both existing and new customers by creating an interactive online platform, where local and global customers can customise to buy their products online. This could be adding an animation talking character to be the assistant when they are choosing their products as shopping online.

Loop the conversation back online to maximise organic reach from local to a global audience:

This can be completed by creating customised and special events about your products and services such as creating selfie photos, brand your events with relevant hashtags, creating content worth sharing, etc.
By doing the 3 steps above, companies will create a unique shopping experience for customers when they want to buy things online.

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