Digital Freak

Blogs are one of the most powerful and accessible tools for inbound marketing , whether you’re a national provider of commercial diesel generators, an ecommerce business that sells the latest fashions, an interior decorator or anything in between! But many businesses – large and small – struggle when it comes to content creation . You don’t know what to write about and you aren’t sure what your target audience will respond to – so what do you do? You read these tips from our digi tal marketing agency in Melbourne, of course! 4 Types of Blog Posts to Drive Traffic for Any Industry 1. Useful blog posts: These are blog posts that really add value in terms of what your reader gets out of them. This can include list posts (lists of useful tips), how-to posts, problem solver posts, FAQ posts, checklists, and even helpful statistics. For example, plumbing companies can post research on saving water in the home or workplace, interior designers can post on how to paint a statement wall, m...

If you’re taking the same approach to your B2C and B2B marketing strategies, you’re not going to get the best results from either. Here are 4 ways that your digital marketing strategies should be different, from a leading digital marketing company in Melbourne. 1. Professional and Personal Just as you’d behave differently for a business networking event as you would when you’re talking one-on-one with customers, so your digital marketing approach to B2B marketing should be much more formal than your B2C strategy. In both cases, you’re representing your brand – but in a very different way. Your B2B content should be professional and authoritative, backed up by industry research, best practices, fact and figures. Your B2C content should be more about how your product can solve their issue and in what ways it’s better than other products. 2. Generate Leads or Boosting Engagement One goal of every B2B marketing strategy should be to generate quality leads. You need to analyse...

Despite predictions, emails are still one of the most powerful and useful marketing tools available for your web marketing strategy. With great features like target market segmentation, it’s easier than ever for content creation teams to drive website traffic through informative, eye-catching and relevant emails. These are some of the most important key performance indicators (KPIs) to track to measure the performance of your strategy. Conversions: This refers to every action completed by the recipient that results from the email or call to action. It ultimately refers to completed sales, but it’s important to track other conversions too – downloading a mobile app, signing up for an additional newsletter, etc. Click-to-open rate: This is a great way to measure the effectiveness of your content creation strategy, as it measures unique clicks. This allows you to see how many of your subscribers were interested enough in your content to click-through and read about it. Bounce ra...