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4 Blog Post Ideas for Every Business

Blogs are one of the most powerful and accessible tools for inbound marketing, whether you’re a national provider of commercial diesel generators, an ecommerce business that sells the latest fashions, an interior decorator or anything in between! But many businesses – large and small – struggle when it comes to content creation. You don’t know what to write about and you aren’t sure what your target audience will respond to – so what do you do? You read these tips from our digital marketing agency in Melbourne, of course!



4 Types of Blog Posts to Drive Traffic for Any Industry


1. Useful blog posts: These are blog posts that really add value in terms of what your reader gets out of them. This can include list posts (lists of useful tips), how-to posts, problem solver posts, FAQ posts, checklists, and even helpful statistics. For example, plumbing companies can post research on saving water in the home or workplace, interior designers can post on how to paint a statement wall, moving companies can post checklists for packing and unpacking your home, and B2B companies can post on the most commonly asked questions about their products and services.

2. Human blog posts: This content is less about sharing information about your products and services and instead building a bit of a human connection with your audience. These posts can include sharing holiday wishes, inspirational content, charity or social responsibility content, a look behind the scenes at your business, meet the team content, and celebratory content about your company, local teams or country.

3. Timely blog posts: This is content creation that’s inspired by timely information – a trend in your industry, a concern or newsworthy issue that’s relevant, or content creation around survey results/conferences/industry events. It’s important to get this type of content out while it’s hot news and everyone wants to read all about it.

4. Engagement posts: These are posts that are all about getting your readers to talk back to you. They can be trickier to create, but your digital marketing agency can guide you to ensure that it’s all about inspiring the right type of feedback. Some examples of this kind of post include question posts (asking your readers to, for example, talk about their biggest home plumbing problem or what they’d like to know more about in your business), a challenge post (for example, if your company is embarking on a popular event around wellness or charity and you want to challenge your customers to join you), or a contest post where readers can share your content or respond to it for freebies.

One great tip from our digital marketing agency is to always look back at your previous content and see what your audience really responded to. You’ll get a much better idea of what they like to read and engage with, which you can use to guide your inbound marketing strategy.

If you’d like more assistance in creating or implementing an inbound marketing strategy or you’d like a team to help your business with targeted content creation, your local digital marketing agency’s inbound marketing team is ready to help.
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