Digital Freak

So, you’ve realised that Facebook can be a very powerful social media marketing tool for your business, and you’ve set up your business page on the platform – what’s next? Here’s a social media marketing strategy for promoting your Facebook pages and turning it into the successful platform your business needs, from specialists in Facebook management in Melbourne . Step One: Start with the Network You Have Unless your business has never had a digital presence before, the chances are that you already have a network of customers online. Your email subscriber list is a great place to start. Send out an email with the exciting news that your business has arrived on Facebook, tell your subscribers what they can expect from your brand on the platform, and even incentivise them to use your Facebook ecommerce page, if you have one. Add social media buttons to your email footer as well as your website, so people can find you with just one click. Step Two: Create Your First Facebook Ad Faceb...

B2B marketing isn’t easy in the digital age and can quickly become expensive and disappointing if they aren’t expertly crafted and managed. If you find that your campaigns just aren’t bringing in the connections and leads you were hoping for, here are three things to consider from our digital marketing agenc y and social media management team that will get you back on track. B2B Marketing Tip #1: Go to Your Audience – Don’t Wait for Them to Come to You Your objective is simple – to sell – but being sold to isn’t the objective of your audience. Instead, you need to join your audience and participate in their conversation rather than trying to create a conversation that’s all about your products and services. The aim here is to build trust and credibility, and that means pushing their interests – not yours – so talk about issues or challenges that they face rather than your product offering. Another good idea is to look at what is being said about your industry and brand – this is ...