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How to Promote Your Business Facebook Page

So, you’ve realised that Facebook can be a very powerful social media marketing tool for your business, and you’ve set up your business page on the platform – what’s next? Here’s a social media marketing strategy for promoting your Facebook pages and turning it into the successful platform your business needs, from specialists in Facebook management in Melbourne.



Step One: Start with the Network You Have
Unless your business has never had a digital presence before, the chances are that you already have a network of customers online. Your email subscriber list is a great place to start. Send out an email with the exciting news that your business has arrived on Facebook, tell your subscribers what they can expect from your brand on the platform, and even incentivise them to use your Facebook ecommerce page, if you have one. Add social media buttons to your email footer as well as your website, so people can find you with just one click.

Step Two: Create Your First Facebook Ad
Facebook is a social media marketing giant and, as such, it offers businesses access to high-impact, targeted ads – ideal for making people on the platform aware of your brand and products. These ads are cleverly inserted into the timelines of people who are most likely to be interested in your brand, as you can select the audience of your ad according to gender, age, industry, interests, location and even online behaviour. The Custom Audiences feature also allows you to upload your subscriber lists to make sure current customers see your ad. Facebook management in Melbourne can be done internally or by an external social media marketing team, to ensure all interactions with your ad, questions and queries are professionally managed.

Step Three: Promote Your Page Online and Offline
A good social media marketing strategy should build your brand on a few different social media platforms. If you have a presence on Twitter, Instagram, LinkedIn or any other network, let your current followers know that you’re now on Facebook too. Another good idea is not to forget offline promotion of your page. For example, if you use menus, flyers or brochures, make sure your Facebook information is included. If you host talks or workshops, be sure to mention that people can learn more about your brand on Facebook.

Step Four: Contribute to Your Community
In terms of your social media marketing strategy, this means sharing or creating content that is helpful to your followers. Links to your blogs, photos and videos are highly recommended for this visual platform. As with digital marketing, social media marketing isn’t about the hard sell approach. In fact, professionals in Facebook management in Melbourne recommend you take an 80-20 approach – 80% helpful content (answer your client’s challenges, share news, etc.) with 20% promotions (discounts, special offers, etc.).

If you’d like assistance with your social media marketing strategy or Facebook management in Melbourne, please contact us today.
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