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Showing posts from January, 2020

What is Organic Digital Marketing Content?

A digital marketing agency can offer a wide range of services to help build your brand online and boost sales by increasing web traffic or implementing an SEO strategy - and one thing you’re likely to hear a lot about is organic marketing content. Here’s a guide to the basics. Essentially, organic marketing is all about getting your customers to approach you and engage with your brand over time in a way that is natural, as opposed to paid digital marketing where you hand over a certain amount of money for a website ranking or followers. Organic digital marketing generally consists of spending time and effort (or paying a digital marketing agency) producing helpful content your customers enjoy, engaging with them on Facebook and Twitter, and writing quality content for your website. Paid marketing includes things like artificial paid link-ads, pay-per-click advertising, and sponsored advertising. Why Invest in Organic Marketing? Organic digital marketing takes a lot of time an...

Best Practices for Your Website Landing Pages

When it comes to online marketing, getting web traffic isn’t just about attracting people to your website – it’s about keeping them there once they arrive. A critical part of achieving that is ensuring your website design includes high-quality landing page content that helps drive sales and conversions. Here are some best practices to ensure you get great results, from a leading Melbourne website creator . Focus on Copy, Creative Design and Layout Three main components go into creating a great landing page that will drive web traffic into conversions: High-quality copy – The text content on your landing page should be relevant, attention-grabbing and well-written. Creative design – Your website design for landing pages should be creative, functional and brand-appropriate. Layout – A good layout offers minimal distractions and maximum impact. Best Practices for Landing Page Copy Start by getting your headline or page title perfect – it must tell people exactly what your pag...