A digital marketing agency can offer a wide range of services to help build your brand online and boost sales by increasing web traffic or implementing an SEO strategy - and one thing you’re likely to hear a lot about is organic marketing content. Here’s a guide to the basics. Essentially, organic marketing is all about getting your customers to approach you and engage with your brand over time in a way that is natural, as opposed to paid digital marketing where you hand over a certain amount of money for a website ranking or followers. Organic digital marketing generally consists of spending time and effort (or paying a digital marketing agency) producing helpful content your customers enjoy, engaging with them on Facebook and Twitter, and writing quality content for your website. Paid marketing includes things like artificial paid link-ads, pay-per-click advertising, and sponsored advertising. Why Invest in Organic Marketing? Organic digital marketing takes a lot of time an...