When it comes to online marketing, getting web traffic isn’t just about attracting people to your website – it’s about keeping them there once they arrive. A critical part of achieving that is ensuring your website design includes high-quality landing page content that helps drive sales and conversions. Here are some best practices to ensure you get great results, from a leading Melbourne website creator.
Focus on Copy, Creative Design and Layout
Three main components go into creating a great landing page that will drive web traffic into conversions:
Start by getting your headline or page title perfect – it must tell people exactly what your page is about so they know they’ve come to the right place.
In the body of the copy, tell your reader about the benefits of your product or service, not the solutions. They’ve already read about the solution via the content that lead them to your website after all. Remember, that’s the role of your blog or social media content – to talk about solutions that then drive web traffic to your landing page, so your landing page should go straight to the benefits of using your product.
This doesn’t mean a lot of written content either. Instead, make your text bite-sized, concise and attention-grabbing so it’s easy to see what you’re saying at a glance.
Best Practices for Creative Design
For landing pages, simplicity always works best, and this should be incorporated into your creative website design. Aim for straightforward, clear buttons that can be easily seen.
Include images in your website design of that specific product or service the page is about to add impact to your text and align the colours you use with your brand and the rest of your website design for consistency.
Work with your website creator to create a clean, simple but effective creative design rather than something that’s visually busy.
Best Practices for Landing Page Layout
Again, simplicity here is key and your layout should be totally focussed on getting that customer to take the action you want them to take. Work with your website creator to keep all your most important information above the fold, so users don’ have to scroll down.
Use directional cues to encourage a user to take action and limit the kind of action they can take on that page to funnel them correctly. For example, if this is a landing page designed to sell a coffee machine, the web traffic that arrives on that page should be able to buy the coffee machine, add it to a wishlist, or view similar coffee machines on your website. Don’t overwhelm them with hundreds of less relevant actions they can take.
If you’re looking for a website creator to deliver the perfect landing pages your business needs or to improve your current landing pages, then speak to your local Melbourne website design and content creation team today.
Three main components go into creating a great landing page that will drive web traffic into conversions:
- High-quality copy – The text content on your landing page should be relevant, attention-grabbing and well-written.
- Creative design – Your website design for landing pages should be creative, functional and brand-appropriate.
- Layout – A good layout offers minimal distractions and maximum impact.
Start by getting your headline or page title perfect – it must tell people exactly what your page is about so they know they’ve come to the right place.
In the body of the copy, tell your reader about the benefits of your product or service, not the solutions. They’ve already read about the solution via the content that lead them to your website after all. Remember, that’s the role of your blog or social media content – to talk about solutions that then drive web traffic to your landing page, so your landing page should go straight to the benefits of using your product.
This doesn’t mean a lot of written content either. Instead, make your text bite-sized, concise and attention-grabbing so it’s easy to see what you’re saying at a glance.
Best Practices for Creative Design
For landing pages, simplicity always works best, and this should be incorporated into your creative website design. Aim for straightforward, clear buttons that can be easily seen.
Include images in your website design of that specific product or service the page is about to add impact to your text and align the colours you use with your brand and the rest of your website design for consistency.
Work with your website creator to create a clean, simple but effective creative design rather than something that’s visually busy.
Best Practices for Landing Page Layout
Again, simplicity here is key and your layout should be totally focussed on getting that customer to take the action you want them to take. Work with your website creator to keep all your most important information above the fold, so users don’ have to scroll down.
Use directional cues to encourage a user to take action and limit the kind of action they can take on that page to funnel them correctly. For example, if this is a landing page designed to sell a coffee machine, the web traffic that arrives on that page should be able to buy the coffee machine, add it to a wishlist, or view similar coffee machines on your website. Don’t overwhelm them with hundreds of less relevant actions they can take.
If you’re looking for a website creator to deliver the perfect landing pages your business needs or to improve your current landing pages, then speak to your local Melbourne website design and content creation team today.
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