Digital Freak

PPC, the paid online advertising format, continues to grow from strength to strength as it becomes a standard feature in digital marketing strategies for businesses large and small. With the right know-how and guidance, PPC is highly effective at driving web traffic not only to your website, but into your checkout queue. Here are some trends we can expect to see this year, from a leading digital marketing agency in Melbourne. 1. Audience Segmentation for Greater Personalisation in PPC Personalisation is one of the key trends that’s emerged in recent years and it’s especially important regarding online advertising, making customers feel they are engaging with your brand one-on-one rather than being spammed. In terms of online advertising like PPC, audience segmentation delivers this personal touch. By utilising the huge volumes of user data and new tools available from Google, you can refine your PPC ads to target users by company size, Bing use, and LinkedIn data, along with par...

No matter what industry you’re in or the size of your business, your company needs SEO . It’s simple web marketing strategy that really aims to do just one thing – make sure that when someone is looking for products and services like yours, that they find you online and not your competitor. Here are some of the ways it can benefit your business, from an SEO specialist . Customers are Already Looking for Your Business Online Searching on Google has become the number one way that customers find products and services – and if your business is not online or doesn’t have a solid SEO strategy – they simply won’t find you in the search results. Your customers are using search engines daily and web marketing will help you connect with them. SEO Brings High-Quality Traffic When you have a billboard, there’s no guarantee that people driving past it are even looking for the services you offer. On the web, however, people are actively searching for solutions that you offer. With SEO, you don...