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Why Every Business Needs SEO

No matter what industry you’re in or the size of your business, your company needs SEO. It’s simple web marketing strategy that really aims to do just one thing – make sure that when someone is looking for products and services like yours, that they find you online and not your competitor. Here are some of the ways it can benefit your business, from an SEO specialist.


Customers are Already Looking for Your Business Online
Searching on Google has become the number one way that customers find products and services – and if your business is not online or doesn’t have a solid SEO strategy – they simply won’t find you in the search results. Your customers are using search engines daily and web marketing will help you connect with them.

SEO Brings High-Quality Traffic
When you have a billboard, there’s no guarantee that people driving past it are even looking for the services you offer. On the web, however, people are actively searching for solutions that you offer. With SEO, you don’t have to be pushy about sales because your customers are already interested in what you have to offer. For example, if you are a cosmetic dentist, an SEO specialist can build a web marketing strategy that drives people who are already looking for professional teeth whitening, veneers or dental implants right to your website. Because SEO traffic is so high-quality, it’s more likely to convert into a sale.

SEO is Affordable
Traditional advertising costs are pretty high whether you’re advertising on TV, radio, on billboards or in newspapers. Comparatively, SEO is very affordable – your only cost is hiring an SEO specialist to develop, implement and maintain your SEO web marketing strategy. It’s also more affordable than PPC or pay-per-click advertising because you’re capitalising on organic results.

It Builds Trust and Your Brand’s Reputation
Consumers trust Google and high-quality websites, using the search engine every day to find solutions to their problems. By ranking well on Google, your brand becomes a similarly trusted service provider, increasing your reach and conversion rates. In fact, 37% of all search engine clicks are on the link to the first organic website listing. This also has a great impact on brand awareness, so consumers get to know who your company is even if they aren’t purchasing right now.

SEO Increases Traffic to Your Other Web Marketing Platforms
A quality SEO strategy developed by an SEO specialist will bring more traffic to your website made up of people who have a genuine interest in your products and services. This translates into more people signing up to follow you on social media or to subscribe to your newsletter. It also brings more people to your blog because, as your website gains authority with Google, so your blog content will rank better.

Your Website’s Time-on-Site Will Improve
As your click-through rates improve, your time-on-site will increase as well – mainly because you are attracting high-quality traffic. This is great because the longer people spend on your website, the more likely you are to get a sale. Another bonus is that longer time-on-site will also help you rank better with Google, further benefiting your strategy.
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