Digital Freak

Social media services are one of the biggest marketing trends for businesses looking for an affordable and high-impact way to engage with their target market, but it’s not always easy to get it right. Every platform has its own best practices you need to follow in your social media marketing strategy . Here are our social team’s best Instagram tips from our digital agency in Melbourne. Prioritise Unique, High-Quality Content Your content needs to be interesting and original, and complemented by high-quality photos and graphics if you want to make a splash on Instagram. It’s a social media platform that is all about looks, so there’s no place for poorly-edited video or stock footage. Use Hashtags Hashtags are effective on almost every major social media platform, so it’s important for your social media marketing strategy to utilise them. It’s an effective way of linking your content to similar brands and voices, so it’s great for increasing your visibility. Ask your digital age...

Demand generation is a term you’ve likely heard about from your digital agency or while researching web marketing strategies for your business – but what exactly is it all about and should it be something your business focuses on? Here’s some insight from a leading inbound marketing team in Melbourne. What is Demand Generation? This is a goal that a digital agency focusses on when a business wants to create more brand/product awareness and demand through a wide range of content on different inbound marketing channels, including blogs, social media and third-party websites. The idea is to actively channel consumers through the sales funnel using content that targets potential target markets, creates awareness of your brand and desire for certain products, and incentivises them to take action. It’s an important goal for businesses who are launching new products, expanding into new markets or selling into new locations, taking unknown customers and transforming them into loyal clie...