Social media services are one of the biggest marketing trends for businesses looking for an affordable and high-impact way to engage with their target market, but it’s not always easy to get it right. Every platform has its own best practices you need to follow in your social media marketing strategy. Here are our social team’s best Instagram tips from our digital agency in Melbourne.
Prioritise Unique, High-Quality Content
Your content needs to be interesting and original, and complemented by high-quality photos and graphics if you want to make a splash on Instagram. It’s a social media platform that is all about looks, so there’s no place for poorly-edited video or stock footage.
Use Hashtags
Prioritise Unique, High-Quality Content
Your content needs to be interesting and original, and complemented by high-quality photos and graphics if you want to make a splash on Instagram. It’s a social media platform that is all about looks, so there’s no place for poorly-edited video or stock footage.
Use Hashtags
Hashtags are effective on almost every major social media platform, so it’s important for your social media marketing strategy to utilise them. It’s an effective way of linking your content to similar brands and voices, so it’s great for increasing your visibility. Ask your digital agency to recommend a set of hashtags for your campaign and brand to use (9 per post is the magic number), then scatter them throughout the text of your post. You can also use them for events and competitions.
Use Stories
Instagram says that Stories don’t have any influence on the Instagram algorithm, so should you keep doing them as part of your social media marketing strategy? Our digital agency says yes! That’s because they are the most popular content on the platform by far, with well over 500 million daily users enjoying them. They’re one of our most effective social media services because they provide a quick, easy and authentic way to engage your audience in a way they already love – and each Story you post pushes your account front and centre on their feed.
Post at the Right Time
One of the biggest problems our social media services team sees in strategies is that posts are not timed correctly. They need to be posted in peak hours on the right days of the week if you want the majority of your target audience to see them. Generally, time your posts for mid-morning to mid-evening on weekdays and think about when your audience is most likely to have a few free minutes to browse their phone. For example, an audience who works 9-5 will likely look at their feed in their lunch hour or after they get home on the evening, and maybe on Saturdays. For younger audiences who aren’t yet part of the workplace, you can expect more activity from mid-morning through the afternoon. If you’re not sure what time to post, try post a few times a day over a few weeks or months and see which posts get the most engagement.
Getting your social media strategy fine-tuned for your brand is the key to success – and our social media services team can help you get there. For tips, advice and a full spectrum of social media marketing strategy services, speak to our digital agency today.
Use Stories
Instagram says that Stories don’t have any influence on the Instagram algorithm, so should you keep doing them as part of your social media marketing strategy? Our digital agency says yes! That’s because they are the most popular content on the platform by far, with well over 500 million daily users enjoying them. They’re one of our most effective social media services because they provide a quick, easy and authentic way to engage your audience in a way they already love – and each Story you post pushes your account front and centre on their feed.
Post at the Right Time
One of the biggest problems our social media services team sees in strategies is that posts are not timed correctly. They need to be posted in peak hours on the right days of the week if you want the majority of your target audience to see them. Generally, time your posts for mid-morning to mid-evening on weekdays and think about when your audience is most likely to have a few free minutes to browse their phone. For example, an audience who works 9-5 will likely look at their feed in their lunch hour or after they get home on the evening, and maybe on Saturdays. For younger audiences who aren’t yet part of the workplace, you can expect more activity from mid-morning through the afternoon. If you’re not sure what time to post, try post a few times a day over a few weeks or months and see which posts get the most engagement.
Getting your social media strategy fine-tuned for your brand is the key to success – and our social media services team can help you get there. For tips, advice and a full spectrum of social media marketing strategy services, speak to our digital agency today.
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