If you want to increase sales on your ecommerce site, customer reviews should be one of the areas you focus on. Web marketing specialists know that it’s an effective way to make your website more visible and your business more credible as well as boosting your conversion rates. Here are some tips on how to encourage customers to leave reviews and how to use this content as valuable online advertising , from a leading marketing agency in Melbourne. Why eCommerce Product Reviews Matter Important buyer information: Before purchasing a product online, almost every customer will want to see a review to ensure it’s the right product – and a good quality product – before you buy. The last thing you want is for them to make a separate search for reviews, as they will likely find them on a competitors’ website and make the purchase from them. One step closer to a sale: When a customer looks at reviews on a website and sees how great the product is, they are automatically incentivised to...