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How to Get More Product Reviews for Your Ecommerce Website

If you want to increase sales on your ecommerce site, customer reviews should be one of the areas you focus on. Web marketing specialists know that it’s an effective way to make your website more visible and your business more credible as well as boosting your conversion rates. Here are some tips on how to encourage customers to leave reviews and how to use this content as valuable online advertising, from a leading marketing agency in Melbourne.



Why eCommerce Product Reviews Matter
  • Important buyer information: Before purchasing a product online, almost every customer will want to see a review to ensure it’s the right product – and a good quality product – before you buy. The last thing you want is for them to make a separate search for reviews, as they will likely find them on a competitors’ website and make the purchase from them.
  • One step closer to a sale: When a customer looks at reviews on a website and sees how great the product is, they are automatically incentivised to make a purchase. That’s because reviews, like word-of-mouth recommendations, are very powerful at creating a sense of trust and reliability around both the product and your brand.
  • Boost your SEO: Customer reviews are an important part of your online advertising strategy as a whole, contributing to your local SEO and visibility on Google.
How to Get More Product Reviews
So, we’ve established that product reviews are important for a number of reasons – but how do you get more of your customer to submit them?
  • Ask: Many customers will be happy to give you their opinion of a product but they don’t know how. In a follow-up email of a purchase, ask them to fill in a short review of their purchase. Be polite and encourage them to share their opinions.
  • Make it easy: Keep your product review form short and to the point, for example, asking for a rating out of 5 stars and a limited character comment allowance. This makes a review quick and effort-free for your customers. Your marketing agency can design a custom product review email for you to send out.
  • Reward participants: A small reward is a fantastic incentive that will get you lots of reviews as well as fostering goodwill with your customers! Maybe they stand a chance to win a small gift in a monthly competition, or they earn e-currency to spend at your store, or even a small discount on their next purchase.
  • Be responsive: Customers like to see that they have the attention of the brand they are interacting with. Whether the review is good or bad, you should respond to it in a day or less, either thanking them for their kind review or offering something to correct an issue. It’s not just a great online advertising and web marketing tactic, it’s plain old good customer service. If you don’t have the time or resources to respond in a timely manner to all the reviews you get in, your marketing agency can handle it for you.
If you’d like assistance with any aspect of your web marketing, including online advertising, SEO and improving conversions for your ecommerce website, our marketing agency is ready to help!
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