Digital Freak

COVID-19, the coronavirus has changed every aspect of our lives, including how we run our businesses. It’s impacted on the online world too – making some previously booming features shrink while others take off – as the way consumers search impacts on SEO . For businesses, it’s important to understand how the virus has impacted search in order to reimagine your inbound marketing strategy. Here are some insights from our SEO agency in Melbourne. PPC is Down Businesses in almost every industry are significantly reducing their PPC spend. This is largely due to restrictions on their industry, the scope of their services/products, or a reduced demand from consumers. For example, the tourism industry is severely restricted. This doesn’t impact all sectors however, as some are booming, including the financial advice and legal industry, grocery retailers, online education providers, delivery services and the ecommerce sector. Opportunities in Organic Inbound Marketing In these...

When ranking a page, Google’s algorithm checks over 200 different factors to determine its relevancy to a query – an impressive feat! Link building is one of the fastest and most effective ways to influence this algorithm’s process and help your website rank higher, making it an essential part of any B2B marketing or digital marketing strategy . Here are some tips from our SEO company in Melbourne. 1. Create your own blog: There are countless benefits to including a blog in your digital marketing strategy. It allows you to post original, relevant content that attracts Google and shows clients how your business can assist them. It makes your brand more visible, demonstrates your authority to potential clients and connections, and assists you at all levels of your content and sales pipeline. You can use it for link building too, by placing relevant links to quality studies and websites as well as links to relevant products, solutions and pages on your website. These rank very hig...