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4 Link Building Tips for B2B Businesses

When ranking a page, Google’s algorithm checks over 200 different factors to determine its relevancy to a query – an impressive feat! Link building is one of the fastest and most effective ways to influence this algorithm’s process and help your website rank higher, making it an essential part of any B2B marketing or digital marketing strategy. Here are some tips from our SEO company in Melbourne.




1. Create your own blog: There are countless benefits to including a blog in your digital marketing strategy. It allows you to post original, relevant content that attracts Google and shows clients how your business can assist them. It makes your brand more visible, demonstrates your authority to potential clients and connections, and assists you at all levels of your content and sales pipeline. You can use it for link building too, by placing relevant links to quality studies and websites as well as links to relevant products, solutions and pages on your website. These rank very high with the Google algorithm and helps make your content appear to more relevant queries.

2. Write a regular guest post: Now that you’re comfortable with writing blogs, you can also write your B2B marketing content for other blogs. It might sound counterintuitive, but it’s all about finding the right blogs to post on. Look for industry news sites (not competitors) and approach businesses who are in your industry but not supplying the same solutions. For example, if your business installs commercial solar panels, you can approach blogs and websites focussed on clean/renewable energy technology, and manufacturers of solar panels that you install. That way, you can back link to your website and to theirs without any conflict or competition, gathering their target market into your own while demonstrating your credibility.

3. Share testimonials: Link building works a lot like word-of-mouth referrals and can be just as valuable. If your company has worked with a great supplier, then ask them if they’d like a testimonial for their website in return for one from you. Remember to ask your SEO company to include a link to your website in your testimonial or theirs, so people on their website can click straight through to you in the event that they need your services. Again, this is about creating a funnel through different service providers that feeds both ways, not approaching competition, so think of all the great companies you work with and start writing up short, sweet testimonials to offer them as part of your digital marketing strategy.

4. List on relevant directories: Online directories work like the old-school physical directories, with one important difference. When your business is listed in these directories by your SEO company (especially if you are listed in multiple, high quality and industry specific directories), it makes your business much more visible on Google. It creates multiple listings for what a customer is searching for, giving you more opportunities to come up high on page one – and that’s good B2B marketing.

For more information on how to link build effectively as part of your B2B marketing campaign, speak to our SEO company’s digital marketing team today.
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