Images have a lot of functional benefits in terms of enhancing your web design or digital marketing content, creating eye-catching interest and context around your message – but did you know that they can also be useful for SEO ? Here’s some insight from our digital marketing company in Melbourne. How to Make Images Work for SEO Just like there are some techniques to learn to make text-based digital marketing optimised for SEO, so there are SEO techniques for images. This mostly concerns naming and tagging images correctly. Here’s how. Keyword research – Everything about successful SEO revolves around solid keyword research. As with text-based digital marketing content, you want to avoid keyword stuffing in alt-tags and titles. Remember to use long-tail keywords and phrases to make your images as specific and as relevant as possible to properly identify it to audiences and improve the chance of them appearing in search queries. This ensures that you target the people most likel...