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How to Optimise Images for SEO – and Why You Should

Images have a lot of functional benefits in terms of enhancing your web design or digital marketing content, creating eye-catching interest and context around your message – but did you know that they can also be useful for SEO? Here’s some insight from our digital marketing company in Melbourne.



How to Make Images Work for SEO
Just like there are some techniques to learn to make text-based digital marketing optimised for SEO, so there are SEO techniques for images. This mostly concerns naming and tagging images correctly. Here’s how.
  • Keyword research – Everything about successful SEO revolves around solid keyword research. As with text-based digital marketing content, you want to avoid keyword stuffing in alt-tags and titles. Remember to use long-tail keywords and phrases to make your images as specific and as relevant as possible to properly identify it to audiences and improve the chance of them appearing in search queries. This ensures that you target the people most likely to interact with your content.
  • Image quality – Great-quality images are the most relevant and the most visually-appealing, so it’s important to focus on quality over quantity. Too many high-quality images can slow down your website due to their size, so it’s better to have a few perfect images rather than many low-quality images. Your digital marketing company can help you source the right images and scale them to get the best website speed without sacrificing too much quality.
  • Image file names – Make sure your image file names are optimised for SEO using the same keywords as you would for the alt-tags and titles. This is because all images are given their own, unique URL when they are uploaded, and having the right keywords in the file name will ensure that Google’s search algorithm correctly identifies and ranks the image in the event of a relevant query. Use underscores and not dashes to ensure the algorithm reads the names correctly.
  • Image titles – Add your keywords to your image title and get a little more descriptive than your file name. You can also use captions to give the image more content.

Alt text – This is the text that appears when an image doesn’t load - and having the right alt text is a real SEO boost. Not only does it give the user context if the image fails to load for some reason, it’s great for users with assistive devices like screen readers, and Google gives you a boost as a result.

Want to Get Your Business to the Top of the Rankings? Chat to Our Digital Marketing Company
If you want your website and digital marketing content to shine and find all the right people in this new, digital normal, then every aspect of your content has to be optimised for SEO. If you’d like more insight or assistance with SEO, please contact our digital marketing company today. We work with businesses in all industries across Australia.
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