SEO forms the backbone of small business marketing , creating targeted marketing opportunities that allow your business to compete effectively against the giants. Here’s how to put on page SEO to work for your business, from an SEO expert in Melbourne . What is On Page SEO? This is about using all the SEO opportunities possible in small business marketing content that you publish on your website, turning your web pages from interesting but uncompetitive content into ranking machines on Google, YouTube and other search engines. To realise your targeted marketing strategy, remember to include researched short and long-tail keywords in the following: H1 tags – H1s are your main headings that appear on your web page, like blog titles and page titles. Stick to one H1 per page, and make it count by using relevant keywords. Titles – These are the titles that appear in a page of search results. It should be between 10-70 characters (or it won’t display properly), and you should keep it conc...