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How to Prioritise On Page SEO for Small Businesses

SEO forms the backbone of small business marketing, creating targeted marketing opportunities that allow your business to compete effectively against the giants. Here’s how to put on page SEO to work for your business, from an SEO expert in Melbourne.



What is On Page SEO?

This is about using all the SEO opportunities possible in small business marketing content that you publish on your website, turning your web pages from interesting but uncompetitive content into ranking machines on Google, YouTube and other search engines. To realise your targeted marketing strategy, remember to include researched short and long-tail keywords in the following:
  • H1 tags – H1s are your main headings that appear on your web page, like blog titles and page titles. Stick to one H1 per page, and make it count by using relevant keywords.
  • Titles – These are the titles that appear in a page of search results. It should be between 10-70 characters (or it won’t display properly), and you should keep it concise as well as keyword rich in addition to being relevant to the H1 of the page the link will take a visitor to.
  • Meta descriptions – In search results, meta descriptions are the small block of text that appears on a search results page that gives you a bit more detail on the page so you know if the service or information is relevant to you or not. By default, this will be the first sentence or so of your content, but you can customise it to make it a punchy call-to-action with a few targeted keywords. This way, users will know it’s the right page for them to visit. Limit your meta description to 160-300 characters, as Google cuts you off after a particular length.
  • Image Alt tags – As any SEO expert in Melbourne will tell you, images do impact SEO, so don’t forget this important element in your blogs and web content. When you add an image for a blog or web page, make sure the file name is targeting the same keywords as your content. In WordPress and other content management platforms, you can then also assign this keyword rich name in the box for image title and alt text.
  • Content – Lastly, you should put the same keywords you are targeting into the content of your web page, so that it is used consistently through each aspect of your on page SEO. As a general rule for small business marketing, make sure your keywords are prominent in your first paragraph and closing paragraph as well as sprinkled lightly through the rest of your content. This is a best practice recommended by your SEO expert in Melbourne to ensure you get good coverage of your keywords without your content looking spammy.
Targeted Marketing Made Easy with an SEO Expert in Melbourne

With a bit of expert guidance, your small business marketing strategy can be as competitive as any other business, even if they are much bigger than you. Chat to an SEO expert in Melbourne today for tips and insights on how to make your targeted marketing strategy as effective as possible.

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