If you really want your brand to stand out online, you need to ensure that your content strategy is consistent. When you’re busy with content creation you’ll want to know how to build brand image and identity across platforms, even without your logo. Want some tips? Here’s what the digital marketing experts in Melbourne have to say. The most effective brands are those that convey their image throughout the copy and content across platforms. You’ll want to aim to keep the styles, fonts, and colours consistent throughout your content creation. Follow these tips to make sure to develop a strong and effective content strategy: Establish Your Brand Guidelines Establishing strict guidelines is like setting up a blueprint for your content. Nail down categories you want your content to cover and how you want it to come across to your clientele. Is it quirky and funny? Informative and Professional? A mix of business and casual? Setting brand guidelines helps to kee...