Quick Tips for Consistent Content Strategy

If you really want your brand to stand out online, you need to ensure that your content strategy is consistent. When you’re busy with content creation you’ll want to know how to build brand image and identity across platforms, even without your logo. Want some tips? Here’s what the digital marketing experts in Melbourne have to say.

The most effective brands are those that convey their image throughout the copy and content across platforms. You’ll want to aim to keep the styles, fonts, and colours consistent throughout your content creation.

Follow these tips to make sure to develop a strong and effective content strategy:

Establish Your Brand Guidelines

Establishing strict guidelines is like setting up a blueprint for your content. Nail down categories you want your content to cover and how you want it to come across to your clientele. Is it quirky and funny? Informative and Professional? A mix of business and casual?

Setting brand guidelines helps to keep your copy and imaging on brand and on strategy.

Personify Your Target Market

It’s great to personify your ideal target client. Before you post, ask yourself, “Would my ideal client find this interesting, funny, moving, or informative?”

It also helps to consider your brand’s voice and how you want to sound to your clients.

Remove Your Logo and See If You Recognize your Brand

It’s good to test if your brand strategy stands outs and sings your brand image even when you remove your logo.

A clever trick is to choose your colour palette and work within the hues. Also, you should choose an editing style for all your images to keep your images consistent, too.

More and more businesses are finding out just how important it is to have a strong digital marketing presence. As Digital Freak, digital marketing experts in Melbourne say, “To be truly effective, every online campaign should follow a successful marketing framework, giving substance and structure to your ongoing digital presence.”

Looking for digital marketing experts in Melbourne to help you build your content strategy and assist with effective content creation? Contact Digital Freak today.

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