Targeted marketing is the best way to find new clients and drive sales and an email marketing strategy is a great way to guarantee ROI (return on investment) when it comes to small business marketing . Here’s some tips from a leading digital marketing agency in Melbourne on how you can make sure your email marketing strategy is as effective as possible. While many companies are focusing on SEO and SEM marketing strategies, however, a strategic email campaign is still a super effective way to reach new clientele. With this form of targeted marketing, you can capture client attention, allow them to engage with your brand and inevitably helps you build trust in your consumer relationship. Want to know how an expert digital marketing agency in Melbourne, like Digital Freak, does it? Here are some tips to help you start crafting the ideal email marketing campaign: Ø Nail Down Your Strategy Before you start, de...