Skip to main content

Easy Ways to Craft an Effective Email MarketingStrate

 Targeted marketing is the best way to find new clients and drive sales and an email marketing strategy is a great way to guarantee ROI (return on investment) when it comes to small business marketing. Here’s some tips from a leading digital marketing agency in Melbourne on how you can make sure your email marketing strategy is as effective as possible.

 



 

While many companies are focusing on SEO and SEM marketing strategies, however, a strategic email campaign is still a super effective way to reach new clientele. With this form of targeted marketing, you can capture client attention, allow them to engage with your brand and inevitably helps you build trust in your consumer relationship.

 

Want to know how an expert digital marketing agency in Melbourne, like Digital Freak, does it? Here are some tips to help you start crafting the ideal email marketing campaign:

 

 

Ø  Nail Down Your Strategy

 

Before you start, decide what your goals for the campaign are – and you can have more than one. Are you building brand awareness or introducing a new product? Are you trying to drive traffic to your website?

 

More than categorizing your strategy, you’ll want to make sure you implement the right software to support your campaign. For small business marketing consider software like Constant Contact or SendInBlue, which are user friendly even for novice email marketers.

 

Ø  Segment Your Contact List

 

Just sending every email to every member of your contact list isn’t the way to go if you want to generate viable leads. Associate each member of the list to a Buyer Persona and consider where on the buyer journey said member would be.

 

You can then craft targeted emails for each buyer group.

 

Ø  Create High Impact Emails

 

You want to make sure you are crafting the right style email, sending it to the right person and at the right time. For instance, if you’re trying to drive traffic to your food delivery website, it’s no good them getting it at 06h30 in the morning.

 

Be sure to personalize your emails and content to each specific buyer persona rather than sticking to a generic copy.

 

 

When it comes to your goals, be sure to set SMART goals for all your campaigns. Reviewing your strategy is so important as you can cut away any aspects that aren’t working and focus on the aspects that do.

 

Looking for some help with your small business marketing? For targeted marketing, SEO and so much more- contact Digital Freak, an expert digital marketing agency in Melbourne.

 

Labels:

Comments

Post a Comment

Popular posts from this blog

A Variety of Content – Why it Matters

When you’re looking at your content creation plan for your new website, consider how much variety you’re including. Remember, your content is intended to draw people to your site but also engage them. To do this, you need both interesting content and in a variety of styles. Us humans have rather short attention spans so make sure your digital marketing team keep your website current, regu larly updated and filled with different content styles. This will help boost web traffic and should lead to higher conversion rates. Here are some of the different styles of content we think you should be focusing on.      Infographics   There are a variety of sites which are specifically designed for this kind of content creation and the style is growing increasingly popular. Able to impart a lot of information at once without presenting the reader with a large chunk of text, infographics are a great digital marketing tool. Try infogr.am , venngage and canva for o...
Post a Comment
Read more

Top Instagram Tools For Digital Marketing Companies

With more and more competition in the  digital marketing  industry, a lot of companies spend a significant amount of money to get customers by investing different types of  social media marketing strategy .  Thanks to technology, there are a lot of tools for posting  and  scheduling  social media  to save time for compani es. This article will provide some top  Instagram  tools for digital marketing companies.    Agencies and brands can improve their social media management efforts, gain more followers and engagement with the great  Instagram  tools.   Canva   Canva  is one of the most useful tools you can have if you like -or dislike- graphic design, because it’s super-easy to use. Founded in 2012,  C anva  is a free to ol targeted at both beginners and professionals. With its simplicity, it has an easy interface and access over a million photographs, fonts,...
Post a Comment
Read more

Inbound Marketing - Make Your Customers Come to You

Today it is easier than ever to launch an inbound marketing campaign which draws consumers to your online store for all the right reasons. With popular social media platforms, easy website creators and a general trend towards finding information and conducting so much of our lives online, there has never been a better time to focus on boosting your web traffic by delivering quality content straight to your consumers. From connecting with strangers to reconnecting with former site users, inbound marketing can bring people to your site in so many ways. Inbound marketing refers to the marketing tactic by which leads are generated from a variety of sources through the distribution of quality content. It makes customers come to you for something they actually want rather than dragging them to your website by means of traditional advertising methods. Whether you decide to publish a regular industry-focused blog, share new developments, relevant scientific advancements or create a p...
1 comment
Read more