Digital Freak

 The rise of voice assistants like Siri, Alexa, and Google Assistant has changed the way we view information and  online advertising . With the growing popularity of voice search, it's essential for your  digital marketing agency  to optimise SEO strategies to take advantage of this trend. In this article, we will discuss the impact of voice search on SEO and how to optimise for it according to an  SEO specialist , to ensure your website ranks well in search engine results pages (SERPs).  The Impact of Voice Search on SEO Voice search is a more conversational and natural way of searching for information online. Instead of typing in keywords, users speak into their devices and ask questions or make requests. As a result, the way users search for information and interact with online advertising has changed drastically, and so has the way search engines deliver results.  More natural language queries - Long-tail keywords that are more concentrated and specialised are frequen...

Pay-per-click (PPC) advertising is a powerful tool to help you  get found online , drive traffic to your website, and for generating leads. By targeting specific keywords and demographics, you can attract high-quality leads that are more likely to convert into customers. However, running a successful PPC campaign requires a carefully structured  digital marketing strategy . In this article, we'll explore some tips and tricks for maximising ROI with PPC  online advertising  for Melbourne businesses.  Set Goals  Before you launch your online advertising or PPC campaign, it's important to set clear goals. What are you hoping to accomplish with this campaign? Are you attempting to boost leads, sales, and company awareness, or get found online? You can choose which metrics to monitor and how to optimise your strategy for optimum ROI by setting specific objectives.  Choose the Right Keywords  Any effective PPC campaign is built on thorough keyword study. You can draw in hi...