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The Impact of Voice Search on SEO and How to Optimise For It

 The rise of voice assistants like Siri, Alexa, and Google Assistant has changed the way we view information and online advertising. With the growing popularity of voice search, it's essential for your digital marketing agency to optimise SEO strategies to take advantage of this trend. In this article, we will discuss the impact of voice search on SEO and how to optimise for it according to an SEO specialist, to ensure your website ranks well in search engine results pages (SERPs). 

The Impact of Voice Search on SEO

Voice search is a more conversational and natural way of searching for information online. Instead of typing in keywords, users speak into their devices and ask questions or make requests. As a result, the way users search for information and interact with online advertising has changed drastically, and so has the way search engines deliver results. 

More natural language queries - Long-tail keywords that are more concentrated and specialised are frequently found in voice searches since they are more conversational and natural. As a result, according to our SEO specialist, voice search optimisation must focus on optimising for natural language inquiries. 

Increased importance of featured snippets - Featured snippets, often referred to as position zero, are content fragments that are displayed at the top of SERPs and provide a direct response to the user's query. Users using voice search want speedy, precise responses to their inquiries, making highlighted snippets even more important. 

More emphasis on local SEO - Because voice searches are frequently location-based, local SEO is becoming much more crucial. Businesses may boost their chances of being listed in voice search results by being in Google's local pack and optimising for local search. 

How to Optimise For Voice Search 

Now that we've discussed the impact of voice search on SEO, let's look at some tips from a digital marketing agency for optimising your website for voice search. 

Focus on long-tail keywords - Long-tail keywords are more likely to be utilised in voice search since they are more conversational and precise. Your website should be optimised for long-tail keywords that are likely to be used by your audience. 

Create conversational content - Create material that is conversational and simple to comprehend to optimise for voice search. Write in conversational style and with straightforward queries in mind. 

Optimise for featured snippets - Optimise your content for highlighted snippets to improve your chances of appearing in voice search results. Use bullet points and numbered lists to make your information simpler to read while concentrating on providing direct, concise answers to inquiries. 

Prioritise local SEO - Voice searches are frequently location-based, as we just discussed, therefore it's crucial to concentrate your local SEO efforts. Make sure your website is mobile-friendly, provide local content, and improve your Google My Business listing. 

Use structured data - Search engines can better grasp the material on your website with the use of structured data. Make your information easy for search engines to crawl and index by using structured data. 

Get Found Now 

Voice search is changing the way users search for information and view online advertising, and businesses need to adapt their SEO strategies to keep up. Our SEO specialist suggests that optimising your website for voice search can increase your chances of appearing in SERPs and drive more traffic to your website. If you're interested in learning more about how to optimise your website for voice search, contact a reputable digital marketing agency today. 

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