Digital Freak

Google’s algorithm when it comes to page ranking changes regularly and you need to keep up. SEO keywords are no longer king . At least, not exclusively. What is more important now is your page’s reputation and the action of web traffic when they’re interacting with your site. Organic shares, prolonged time spent on your page and repeat viewers are all important when it comes to boosting your Google rankings. And here’s why. Firstly, it’s basically impossible to stay on top of Google’s algorithm; it changes about 500 to 600 times each year. But we’ll introduce you to the basic principles. The algorithm is called PageRank, after a Google founder, Larry Page. It measures the relevance of each page according to a specific search and, of course, its functionality is the reason why ‘just Google it’ has entered the English language. We love the ability to reach any information at the click of a search button and that can include your business too … if you know what you’re doing. The...

It’s easy enough to get hold of some photographs of your products, services or other images which somehow represent your brand. It is also possible to employ high quality blog writers for your website as part of your digital marketing campaign . But what about videos? This is an increasingly popular form of content thanks to its highly shareable nature. When it comes to content creation , however, videos require a little more creativity and technical skill. Here’s a brief guide to help you create a video for your site which will help boost web traffic thanks to its viral potential. Firstly, it is no long necessary to fork out vast sums of money on recording equipment. Depending on what you intend to film and how you want to use the finished content in your digital marketing, cameras and even iPhones have decent video quality now. More to the point, viewers are accustomed to watching mediocre quality recordings and don’t appear to mind as much as they perhaps once did. Although...

Today it is easier than ever to launch an inbound marketing campaign which draws consumers to your online store for all the right reasons. With popular social media platforms, easy website creators and a general trend towards finding information and conducting so much of our lives online, there has never been a better time to focus on boosting your web traffic by delivering quality content straight to your consumers. From connecting with strangers to reconnecting with former site users, inbound marketing can bring people to your site in so many ways. Inbound marketing refers to the marketing tactic by which leads are generated from a variety of sources through the distribution of quality content. It makes customers come to you for something they actually want rather than dragging them to your website by means of traditional advertising methods. Whether you decide to publish a regular industry-focused blog, share new developments, relevant scientific advancements or create a p...