Inbound Marketing - Make Your Customers Come to You

Today it is easier than ever to launch an inbound marketing campaign which draws consumers to your online store for all the right reasons. With popular social media platforms, easy website creators and a general trend towards finding information and conducting so much of our lives online, there has never been a better time to focus on boosting your web traffic by delivering quality content straight to your consumers. From connecting with strangers to reconnecting with former site users, inbound marketing can bring people to your site in so many ways.

Inbound marketing refers to the marketing tactic by which leads are generated from a variety of sources through the distribution of quality content. It makes customers come to you for something they actually want rather than dragging them to your website by means of traditional advertising methods. Whether you decide to publish a regular industry-focused blog, share new developments, relevant scientific advancements or create a practical, user friendly website, inbound marketing increases the likelihood of the people on your site actually wanting to be there.

Traditional marketing techniques focused on advertising and getting as much web traffic as possible. But just because you have people landing on your page doesn’t mean you’re seeing good sales figures or a high engagement level. If people are tricked into clicking on something misleading, they are unlikely to follow through. Equally, if your website is covered in adverts (something many sites do as a source of revenue), people will click back. There are numerous host sites for easy website designs which come with online shopping functions or make it quick and simple to set up a blog. Sites such as Wix and Weebly allow anyone and everyone to create their own website for free or a minimal fee, depending on what features you require. These easy websites are not enough, however, and they must then be filled with high quality content to keep web traffic surfing, clicking and buying once they land.

After posting high quality content, the most important aspect of inbound marketing is to get the web traffic soaring. Search Engine Optimised (SEO) content will rank highly with Google’s Page Rank algorithm and ensure those searching for keywords mentioned on your site find your page quickly and easily. More to the point, they’ll be looking for something exactly like your website, making these leads far more valuable than those from traditional advertising methods. Your chances of a sale or the user returning are higher because this lead was generated from someone actively seeking something related to your site.

Social media also plays an important role in inbound marketing. After a customer has visited your site once, by following you on Facebook, Twitter, Instagram or LinkedIn, they are giving permission to communicate with them in the future. Through these channels you can post new content or products, enticing back people who have already visited your site and kick-starting your relationship with them once more. Rather than acting like traditional advertisements, social media posts offer consumers the option to explore your new content without forcing it in their faces, something most consumers are more than a little fed up with. It also offers consumers an opportunity to interact, something we increasingly demand from companies. Be reachable and personable to improve your online reputation.

There is much to get to grips with when it comes to inbound marketing but the most important thing to note is that in the age of digital marketing, adverts alone are no longer enough. To capture and maintain not simply considerable web traffic but also to ensure all those led to the site are getting value from it, the creation of high quality content must be the main focus of anyone or any company with a website in today’s world.