Video Content Creation

It’s easy enough to get hold of some photographs of your products, services or other images which somehow represent your brand. It is also possible to employ high quality blog writers for your website as part of your digital marketing campaign. But what about videos? This is an increasingly popular form of content thanks to its highly shareable nature. When it comes to content creation, however, videos require a little more creativity and technical skill. Here’s a brief guide to help you create a video for your site which will help boost web traffic thanks to its viral potential.

Firstly, it is no long necessary to fork out vast sums of money on recording equipment. Depending on what you intend to film and how you want to use the finished content in your digital marketing, cameras and even iPhones have decent video quality now. More to the point, viewers are accustomed to watching mediocre quality recordings and don’t appear to mind as much as they perhaps once did. Although, as a business, you must have some standards. There are plenty of available free or cheap computer programs to help with video editing and they don’t take long to learn techniques for. Of course there are times when it is worth the investment to pay a professional videographer to get involved in video content creation but it is not always essential.

Every video you create needs to be sharable. That is not only the whole point of content creation but the aim of digital marketing overall. By creating quality videos, you could theoretically produce something which could go viral, drawing millions of viewers to your site and sending your web traffic soaring. Make it funny, entertaining and interesting to maximise your shareability. But at the same time make sure there is a message behind the content, and a branded one at that. If the video has no value, it isn’t worth the time nor effort to create. Make sure every content creation task begins with a clear idea of the reason behind the project and focus on delivering to that specification.

Now let’s take a look at what sort of videos you could create. Many companies now post product review videos, some even in 360 for a truly interactive experience. This allows potential consumers to really understand what they are buying, increases the transparency between company and buyer and is cheap, simple content creation which you can do in-house. You can offer inside glimpses of your company through videos; allow your consumers to get to know the people behind the brand. Tutorials for products and services are always widely watched and shared as well.

Finally, it can be hard to decide what format you want your video to take. Shorter videos are more often watched right to the end on social media but longer videos, which are effectively documentaries, can be great for brand image if done well. It’s all about quality at the end of the day as well as careful digital marketing to ensure the right people see the right content. Your web traffic is likely to come from a variety of platforms so consider tailoring your content creation to appeal to a spectrum of audiences.