It’s easy enough to get hold of some photographs of your products, services or other images which somehow represent your brand. It is also possible to employ high quality blog writers for your website as part of your digital marketing campaign . But what about videos? This is an increasingly popular form of content thanks to its highly shareable nature. When it comes to content creation , however, videos require a little more creativity and technical skill. Here’s a brief guide to help you create a video for your site which will help boost web traffic thanks to its viral potential. Firstly, it is no long necessary to fork out vast sums of money on recording equipment. Depending on what you intend to film and how you want to use the finished content in your digital marketing, cameras and even iPhones have decent video quality now. More to the point, viewers are accustomed to watching mediocre quality recordings and don’t appear to mind as much as they perhaps once did. Although...