Digital Freak

An online presence for your business essentially acts as another sales person for your company, reaching out to potential customers you might otherwise not be able to target. Many organisations spend a lot of time and money building their website, but few think past once it is launched as to how they are going to get visitors. Most business owners are not experts when it comes to online advertising or SEO so it may be wise to look at hiring a digital marketing agency since they specialise in this area. You’ve spent time and money building your website, if you want people to find your business and actually get some return on your investment, it’s likely you will need the help of experts. There is no doubt that businesses are moving away from traditional marketing methods and more of their marketing budget is being spent on online advertising. Some market sectors have been reported to be spending more than 60% of their marketing budget on internet, SEO or mobile marketing, ...

Traditional Marketing Vs Inbound Marketing for B2B organis ations The study conducted by researchers at the University of California-San Diego, under Roger Bon, according to the British Telegraph, demonstrates that people are every day bombarded with the equivalent amount of 34 gigabytes of information. This amount of information would overload the capacity of a laptop within a week. On top of this, digital marketing makes it easier for businesses to provide as much as information about their products and services throughout the use of social media. Therefore, businesses need to differentiate between traditional marketing and inbound marketing to maximise the use of B2B marketing techniques. What is traditional marketing? Traditional marketing is typically defined as the use of ads to deliver the information to target customers. These methods usually include business cards, brochures, flyers, and commercials for television, radio and billboards. This strategy is of...