Skip to main content

Traditional Marketing Vs Inbound Marketing for B2B organisations


Traditional Marketing Vs Inbound Marketing for B2B organisations

The study conducted by researchers at the University of California-San Diego, under Roger Bon, according to the British Telegraph, demonstrates that people are every day bombarded with the equivalent amount of 34 gigabytes of information. This amount of information would overload the capacity of a laptop within a week. On top of this, digital marketing makes it easier for businesses to provide as much as information about their products and services throughout the use of social media. Therefore, businesses need to differentiate between traditional marketing and inbound marketing to maximise the use of B2B marketing techniques.


What is traditional marketing?


Traditional marketing is typically defined as the use of ads to deliver the information to target customers. These methods usually include business cards, brochures, flyers, and commercials for television, radio and billboards. This strategy is often more suitable for start-up businesses which just got their foot in the door. There are lots of benefits when using this strategy including high chance of reaching your potential customers, and making your business easy to remember for them. However, there are some disadvantages to be considered such as little interaction between the medium used and the customers, high cost of mass printing, and untraceable measurements of your results.

What is inbound marketing?

In contrast, inbound marketing includes a variety of methods including content and email marketing, and marketing automation.
Content marketing is a strategic B2B marketing approach which focuses on creating and distributing valuable, relevant, and consistent content to attract and retain your businesses audience — and, eventually, to drive profitable customer action. To increase your digital marketing strategy, your social media content needs to be relevant, fresh, and inviting for customers to take further actions.
To have an effective email marketing campaign, organisations need to customise their inbound marketing technique by doing the following:
·         personalise it to the reader and filled with interesting graphics;
·         to be designed for all devices on which users can read their emails - desktop, tablet, and smartphone; 
·         must contain a meaningful call-to-action for customers
Marketing automation makes digital marketing so easy for marketers streamline their lead generation, segmentation, customer lifecycle marketing, cross-selling abilities and customer retention. There are lots of different marketing automation products out there for companies to choose from depending on their needs and budget, so it helps to do your research.

Now, you have a better understand of what the differences between traditional and inbound marketing strategy are. It is vital for organisations to develop a better digital marketing strategy by gathering all related stakeholders to provide insights of what customers want and how they want to receive information.

Labels:

Comments

Post a Comment

Popular posts from this blog

A Variety of Content – Why it Matters

When you’re looking at your content creation plan for your new website, consider how much variety you’re including. Remember, your content is intended to draw people to your site but also engage them. To do this, you need both interesting content and in a variety of styles. Us humans have rather short attention spans so make sure your digital marketing team keep your website current, regu larly updated and filled with different content styles. This will help boost web traffic and should lead to higher conversion rates. Here are some of the different styles of content we think you should be focusing on.      Infographics   There are a variety of sites which are specifically designed for this kind of content creation and the style is growing increasingly popular. Able to impart a lot of information at once without presenting the reader with a large chunk of text, infographics are a great digital marketing tool. Try infogr.am , venngage and canva for o...
Post a Comment
Read more

Top Instagram Tools For Digital Marketing Companies

With more and more competition in the  digital marketing  industry, a lot of companies spend a significant amount of money to get customers by investing different types of  social media marketing strategy .  Thanks to technology, there are a lot of tools for posting  and  scheduling  social media  to save time for compani es. This article will provide some top  Instagram  tools for digital marketing companies.    Agencies and brands can improve their social media management efforts, gain more followers and engagement with the great  Instagram  tools.   Canva   Canva  is one of the most useful tools you can have if you like -or dislike- graphic design, because it’s super-easy to use. Founded in 2012,  C anva  is a free to ol targeted at both beginners and professionals. With its simplicity, it has an easy interface and access over a million photographs, fonts,...
Post a Comment
Read more

Inbound Marketing - Make Your Customers Come to You

Today it is easier than ever to launch an inbound marketing campaign which draws consumers to your online store for all the right reasons. With popular social media platforms, easy website creators and a general trend towards finding information and conducting so much of our lives online, there has never been a better time to focus on boosting your web traffic by delivering quality content straight to your consumers. From connecting with strangers to reconnecting with former site users, inbound marketing can bring people to your site in so many ways. Inbound marketing refers to the marketing tactic by which leads are generated from a variety of sources through the distribution of quality content. It makes customers come to you for something they actually want rather than dragging them to your website by means of traditional advertising methods. Whether you decide to publish a regular industry-focused blog, share new developments, relevant scientific advancements or create a p...
1 comment
Read more