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If I have a website, should I hire a digital marketing agency?


An online presence for your business essentially acts as another sales person for your company, reaching out to potential customers you might otherwise not be able to target. Many organisations spend a lot of time and money building their website, but few think past once it is launched as to how they are going to get visitors. Most business owners are not experts when it comes to online advertising or SEO so it may be wise to look at hiring a digital marketing agency since they specialise in this area. You’ve spent time and money building your website, if you want people to find your business and actually get some return on your investment, it’s likely you will need the help of experts.



There is no doubt that businesses are moving away from traditional marketing methods and more of their marketing budget is being spent on online advertising. Some market sectors have been reported to be spending more than 60% of their marketing budget on internet, SEO or mobile marketing, all in the name of digital marketing.
Digital marketing is alive, kicking and here to stay. It is no longer a trend and should not be ignored. If companies are large enough it may be more cost-effective for them to employ their own specialists and undertake their own in-house digital marketing, rather than hire a digital marketing agency. However, smaller companies who don’t have this option may choose to outsource their digital marketing to professional agencies. Since this market sector has been rapidly growing, many new companies have entered this space and are claiming to be experts, even though they are new to the industry. Therefore, if you’re going to outsource your online advertising and SEO, it’s important to do your research and choose a digital marketing agency which will deliver results.
Credibility is key when it comes to selecting the right agency. For a start they should have a decent, up to date website which clearly communicates their services. They should be highly ranked when it comes to SEO and their website displayed appropriately on all types of devices and latest browsers. Their website should also have a blog which is updated on a regular basis and provides interesting reading for it’s visitors about the industry. If they are not updating their own blog, what are the chances they will update yours? Referrals or testimonials are also another great way of reviewing companies. Make the time to find out if the reviews are from genuine clients. Furthermore, published case studies are another great way of finding out if they are experts in digital marketing and online advertising. Knowing they are an experienced outfit with happy clients is key.
Undertaking thorough research is important to make sure you choose the right agency. You will need to work in partnership to achieve the desired outcomes for your business. When you hire an agency make sure you set out from day one your expectations in terms of money, time and deliverables. This will help to ensure you have a good working relationship and avoid any potential conflict further down the line.

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