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Showing posts from December, 2018

Why Your Website Isn't Bringing in Customers

Nowadays, to get found online , businesses need to have a good website design strategy to attract different customers. A good website will help your business to provide enough information to your customers about particular products or services, and help to drive web traffic in an effective and efficient way. This article will provide you with some possible reasons why your website is not bringing in customers. 1. Solve problems  Most websites are written around how great you are and not what problem you solve, which means that your website may be business oriented rather than customer focused. It is better to conduct some research to understand what your customers want and how your business can customize the website to fit their needs.   2. Focus on results, not features   It is important to keep in mind that the purpose of having a website is to promote your business or services, not just for decoration. Therefore, when designing a website, ke...

Paid vs Unpaid Online Advertising

There have been significant changes in recent years with regard to how companies now structure and organize their inbound marketing campaigns. The internet revolution has forced companies to review the methods and strategies they might once have adopted in order for their clients to get found online .  One of the biggest changes marketers have had to undergo is understanding and educating their clients on the differences between paid and free online advertising . What is free or unpaid online advertising? It is rare these days for things to be free but there are some good online tools you can make use of which do not have a cost attached to them. Many of these tools help you to analyze your marketing campaigns and review increases in web traffic as well as help you keep search engine friendly by crawling your website for any technical errors. All of these tools can help brands to increase their exposure and reach and help them get found online. Some of the free tools i...

Digital Marketing Trends

Social media marketing has changed a lot over the last few years, especially when customers nowadays are exposed to hundreds of information and sources about products and services. Companies are willing to spend millions of dollars to get their business found online by investing in content creation and social media management . Today, your ability to create leads comes down to how you build trust and intimacy with your target customers and to then convince them you're the best choice. Therefore, it is important for you to pay close attention to these digital marketing trends. This article will provide some popular digital marketing trends your business needs to be aware of:  1. Relevancy wins the war   It's no longer about collecting the most email addresses or leads; it is now all about relevancy. In 2018 and beyond, relevancy will win the war. If you want to increase your profit this year, it isn't about creating more leads, it's about building greater co...

Facebook Engagement Tactics Your Business Can Use

In our society, social media plays an important role in delivering products and services to customers. With the right social media marketing strategies, companies can create more customised messages to target customers, to get found online easily among their competitors. Among all of social media platforms, Facebook is the most commonly used. This article will provide some Facebook engagement tactics your business can use. Why Is Facebook Engagement So Important?  Engagement on a Facebook post happens when the post makes a sufficient impact on people (and often sparks an emotional involvement) that they feel compelled to respond. Regular moments of impact and emotional involvement with a target audience are obviously at the heart of successful social media marketing. Human nature being what it is, seeing reactions and comments on a post will trigger curiosity and therefore more attention and impact. Here are some techniques  To get your business content ranked h...