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Why Your Website Isn't Bringing in Customers

Nowadays, to get found online, businesses need to have a good website design strategy to attract different customers. A good website will help your business to provide enough information to your customers about particular products or services, and help to drive web traffic in an effective and efficient way. This article will provide you with some possible reasons why your website is not bringing in customers.
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1. Solve problems 

Most websites are written around how great you are and not what problem you solve, which means that your website may be business oriented rather than customer focused. It is better to conduct some research to understand what your customers want and how your business can customize the website to fit their needs.  

2. Focus on results, not features 

It is important to keep in mind that the purpose of having a website is to promote your business or services, not just for decoration. Therefore, when designing a website, keep in mind what your customers will be expecting to see from your website, where they will be clicking on your website, etc.  

3. Focus on your customers, not yourself 

“Your website isn’t bringing in customers because it’s focused on you and not your customers,” says Ann Handley, author of the Wall Street Journal best-seller, "Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content" and Chief Content Officer at MarketingProfs. “Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. How do you help them? How do you shoulder their burdens? Ease their pain? Make their lives better/richer/smarter? That is your story.” 

4. Build your brand 

“People are more likely to buy from you if the quality of what you sell is matched or surpassed by the quality of your brand identity,” says David Airey, author of branding best-seller "Logo Design Love: A Guide to Creating Iconic Brand Identities." Therefore, it is important to focus on your promise to your customers and try your best to deliver it to every single customer.  

5. Get to know your customers before they need you 

“People don’t randomly click on stuff and buy stuff,” says Larry Kim, founder of WordStream, the world’s largest pay-per-click software company. “They favor the brands they know and love. Repeat visitors (people who have heard of you) have two to three times higher click-through rates than new visitors (people who are just getting to know you)," Kim says. "So figure out ways to get in front of your target market before they decide they need to buy your products/services."  

There are a lot of reasons why your website does not bring any customers, but we hope some of the reasons above can give your business some ideas of how to improve your website appearance and purposes.
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