Digital Marketing Trends

Social media marketing has changed a lot over the last few years, especially when customers nowadays are exposed to hundreds of information and sources about products and services. Companies are willing to spend millions of dollars to get their business found online by investing in content creation and social media management. Today, your ability to create leads comes down to how you build trust and intimacy with your target customers and to then convince them you're the best choice. Therefore, it is important for you to pay close attention to these digital marketing trends. This article will provide some popular digital marketing trends your business needs to be aware of:

1. Relevancy wins the war

It's no longer about collecting the most email addresses or leads; it is now all about relevancy. In 2018 and beyond, relevancy will win the war. If you want to increase your profit this year, it isn't about creating more leads, it's about building greater connection and intimacy with your customers and ensure that your content is relevant to their interests.

2. Attention is the new currency

Attention means to take a notice of what your customers’ problems are and how your business or service can solve their problems. It is important to ensure that your messages need to spread to the right people at the right time, and make the most of their attention the moment you capture it.

3. One platform is not enough

If you think dominating a single platform is enough, think again. Your target customers can be on different social media platforms, and it is important to conduct some research to know which one you should be more active than others and what content you should publish on them. Your leads on Facebook are not on YouTube, and those on YouTube are different to those reading Entrepreneur.com. Therefore, the key to your success is to repurpose your content across multiple (relevant) platforms.

In our modern society, it takes a lot of time to build trust among customers and ensure to keep them interested and engaging on social media. Digital Freak can sit together with your business and ensure that we can help your business moving forward with the right social media management and content creation strategies.

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