Digital Freak

As a business owner, you want to make sure that as many people visit your website as possible – after all, web traffic is simply virtual feet walking through your virtual storefront. By adding these recommendations from a leading digital marketing agency to your inbound marketing campaign, you can increase the volume of your website’s traffic quickly and easily. PPC – Paid advertising, also known as PPC, is known for delivering incredibly fast results when it’s included as part of an inbound marketing campaign. Essentially, this is an advert you or your digital marketing agency designs that you pay Google to display prominently in search results when people type in a relevant phrase. They then click through straight to your website. Social media advertising – Social media platforms like Facebook, Instagram and even LinkedIn are designed with advertising in mind. These ads are similar to PPC except that you use the social media platform’s data to make sure your ads get to people...

With the festive seaso n on the horizon, ecommerce businesses are looking for ways to make the next few months as profitable as possible. When it comes to the online space, this means having a well-crafted  digital marketing  strategy in place to ensure your  inbound marketing  efforts bring in results. Here are some tips from a leading  digital marketing agency .     Know Your Sales Cycle   The sales cycle can differ greatly from one business to the next, so knowing exactly what your customers are doing can give you behavioural insights to tailor your inbound marketing strategy. For example, from which platforms are your customers clicking through to shop on your site? Do they prefer/spend more time on Facebook or email content? Do your customers tend to convert once a year, or are they weekly?  With a little help from your digital marketing agency, you can get plenty of data on your customer’s behaviours, interests and ...

Engagement should be one of your business’s top priorities in your  social media marketing strategy . This means that your brand and consumers are interacting with and talking about your products – it’s a two-way street – instead of you simply shouting out  what your products are and hoping for the best. It’s more effective and it’s really what  social media marketing  is all about – but how do you get to that point? What should you be doing and what shouldn’t you do? Here’s some insight from a leading  marketing agency .   Discover Your Voice   Whether you’re representing your brand on Facebook, Twitter, at a networking event or conference, or on a billboard, your voice has to be consistent – as if your brand is a person with  its  own, distinct personality. This means that your print advertising and your social media marketing content all has to sound like your brand. It ensures that people know who they’re dealing wi...