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5 Clever, Easy Ways to Increase Your Web Traffic

As a business owner, you want to make sure that as many people visit your website as possible – after all, web traffic is simply virtual feet walking through your virtual storefront. By adding these recommendations from a leading digital marketing agency to your inbound marketing campaign, you can increase the volume of your website’s traffic quickly and easily.


  1. PPC – Paid advertising, also known as PPC, is known for delivering incredibly fast results when it’s included as part of an inbound marketing campaign. Essentially, this is an advert you or your digital marketing agency designs that you pay Google to display prominently in search results when people type in a relevant phrase. They then click through straight to your website.
  2. Social media advertising – Social media platforms like Facebook, Instagram and even LinkedIn are designed with advertising in mind. These ads are similar to PPC except that you use the social media platform’s data to make sure your ads get to people who are interested, rather than waiting for them to look for you. With 3 billion active users on social media, this is an aspect of inbound marketing you can’t afford to miss out on. To make it even more effective, many businesses set up an ecommerce page right on the platform itself.
  3. Be targeted – As any good digital marketing agency knows, advertising is only effective if it reaches the right people, and that’s where targeted inbound marketing comes in. PPC and social media ads allow you to utilise a huge amount of data to ensure your ads reach the right people, increasing your web traffic. You can segment your audience by major traits like gender, geographic location and income, as well as their retail and general behaviour online. You can also target life events too, like having a baby, birthday or wedding anniversary.
  4. Use retargeting tools – These are very effective at bringing interested customers back to your store, encouraging them to buy the items they were considering before – which makes this valuable web traffic. In fact, studies have shown that retargeting ads are 400x more effective than marketing to someone totally new to your website. Facebook has a dynamic marketing function for precisely this, as does Instagram and Google.
  5. Go local – When you or your digital marketing agency utilises a keyword phrase in your inbound marketing that doesn’t have a location associated with it, you have a pretty broad and national audience. However, if you’re a local business, your most valuable audience and the web traffic you really want to get is in your region or even your neighbourhood. By using local keywords in your ads and content, claiming your Google My Business page, and adding yourself to local business directories, you more effectively target this high-value audience and limit your competition.
If you want to find out more about how to increase your website, speak to an inbound marketing specialist at a leading digital marketing agency today.
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