With the festive season on the horizon, ecommerce businesses are looking for ways to make the next few months as profitable as possible. When it comes to the online space, this means having a well-crafted digital marketing strategy in place to ensure your inbound marketing efforts bring in results. Here are some tips from a leading digital marketing agency.
Know Your Sales Cycle
The sales cycle can differ greatly from one business to the next, so knowing exactly what your customers are doing can give you behavioural insights to tailor your inbound marketing strategy. For example, from which platforms are your customers clicking through to shop on your site? Do they prefer/spend more time on Facebook or email content? Do your customers tend to convert once a year, or are they weekly? With a little help from your digital marketing agency, you can get plenty of data on your customer’s behaviours, interests and much more.
Decrease Cat Abandonment
Your checkout process must be as smooth and simple as possible, with an easy, user-friendly pages and a rapid, speedy process. Get your checkout process tested by objective testers and see where yours might be tripping you up. You’ve invested so much in a customer by this point in the cycle, the last thing you want is a slow or confusing checkout to lose your sale.
Additionally, digital marketing specialists recommend that you follow up with customers who have abandoned their carts. A simple email to remind them that their cart has items in it or even a 10% discount to tempt them back are effective tools that will get your inbound marketing strategy back on track.
Be Upfront About Shipping Times and Costs
It might sound like a good idea to hide additional costs like shipping or potentially-negative things like shipping times as part of your inbound marketing strategy, but it’s far better to be very clear and upfront with these aspects. This way, your customer knows what to expect right from the start rather than getting a nasty or off-putting surprise as they start the checkout process. Being upfront also builds trust with your customer, which is essential as any digital marketing agency knows. This festive season be sure to include shipping countdowns in your inbound marketing content to ensure gifts arrive in time for Christmas. It’s also a good idea to include express shipping where possible for last-minute shoppers.
Use Retargeting in Your Digital Marketing Strategy
Did you know that almost 98% of visitors do not convert when they first visit an ecommerce website? Retargeting is the most effective digital marketing tactic to capture these sales, and there are several ways to use this tactic. For example, you can run retargeting ads on other websites that these customers are visiting. You can send follow up emails letting people know what they left in their cart or offering special promotions for first-time customers or customers who haven’t purchased in a while. You can also use retargeting ads on social media, including Facebook, Instagram, Twitter and LinkedIn.
If you need assistance with your ecommerce digital marketing strategy or inbound marketing strategy for this festive season, speak to your local digital marketing agency today.
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